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Airline ad gets folks burning mad

Spirit Airlines has launched a new online ad campaign for the beaches of Atlantic City, N.J., (shown) built around the oil BP spill in the Gulf, setting off a flurry of angry messages from customers, NBC station WCAU of Philadelphia reports:

"This is a bad ad. Maybe the oil-covered pelicans can advertise pictures of seagulls and pigeons sucked into jet engines. And to try to make money off of a treasured area that is not responsible for there troubles at all? Total shamelessness," wrote Facebook user Adrian Hickman.

On Twitter, @devonxo says, "the sad part about this is if it's not stopped in a few months, AC will have oil on its beaches!"

@Koons17112 tweets: "one word about that spirit ad campaign ... FAIL."

In a statement, Spirit said it was "unfortunate that some have misunderstood our intention with today's beach promotion. We are merely addressing the false perception that we have oil on our beaches, and we are encouraging customers to support Florida and our other beach destinations by continuing to travel to these vacation hot spots."