Spirit Airlines has launched a new online ad campaign for the beaches of Atlantic City, N.J., (shown) built around the oil BP spill in the Gulf, setting off a flurry of angry messages from customers, NBC station WCAU of Philadelphia reports:
"This is a bad ad. Maybe the oil-covered pelicans can advertise pictures of seagulls and pigeons sucked into jet engines. And to try to make money off of a treasured area that is not responsible for there troubles at all? Total shamelessness," wrote Facebook user Adrian Hickman.
On Twitter, @devonxo says, "the sad part about this is if it's not stopped in a few months, AC will have oil on its beaches!"
@Koons17112 tweets: "one word about that spirit ad campaign ... FAIL."
In a statement, Spirit said it was "unfortunate that some have misunderstood our intention with today's beach promotion. We are merely addressing the false perception that we have oil on our beaches, and we are encouraging customers to support Florida and our other beach destinations by continuing to travel to these vacation hot spots."



Geez people, get a life. A little humor goes a long way. Makes you want to go to Atlantic City doesn't it??
It's funny if you didn't care about disasters and such. But for those who are realistic, this is a poor choice at this time and very insincere. Did they run out of creative ideas and the disaster in the gulf was a great choice to make fun of? They forgot to use 9/11 to advertise safe air travels, now would they? That is even more of a terrible idea but I'm sure the point has been made.
That woman in the ad looks like she will have cancer in the years to come looking that burnt anyways, despite the poorly placed 50 spf bottle. In fact, that ad is terribly made!
what's with her one boob sticking out of the bathing suit, and before long the beaches that Spirit Airlines services will be covered with a not so good looking oil
This comes from the same mind set that thinks it's clever to use rock music to sell enemas.
Was it George Carlin that said, " You wanna go in to advertising? Do me a favor, KILL YOURSELF."?