In Pensacola Beach, Fla., the county Chamber of Commerce and VisitPensacola.com have produced a light-hearted video paid for by BP.
Actors portraying BP clean-up workers are shown enjoying all the attractions in town - from skipping down the beach to going for a bike ride to taking in the nightlife - in an attempt to draw visitors back to the region. Over a montage of Pensacola scenes, text reads, "The cleanup goes on. But the fun never stopped. Pensacola."
Watch the full clip, titled "Clean Up Fun," that Visit Pensacola posted on YouTube.
See Mark Potter's complete report on NBC News' Nightly News that included a clip from the video.