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'Occupy' reaches into living rooms through new TV ad

Produced by Glenn Grossman & David Sauvage

The revolution may not be televised, but the “Occupy” protests are now reaching into American homes via a television ad.

The 30-second ad features nine “Occupy Wall Street” protesters talking about what they would like the movement to achieve. It is the work of filmmaker David Sauvage, who said he filmed it in half a day on Oct. 3.

The ad began airing Saturday on Bloomberg News, ESPN, CBS Sports and Fox News, among other networks and is booked through Monday. The purchase of air time was financed by donations from 168 citizens using a social contribution model created by the San Francisco-based LoudSauce ad agency.


The ad does not request donations to the cause but rather attempts to counter what Sauvage sees as a concerted effort in conservative quarters to portray the protesters as members of the lunatic fringe.

“It’s not that I want people to send money … not so much a call to action but a call to meaningful political engagement,” he said. “I want people to see it and say that the people that are protesting are real people with meaningful concerns that I can relate to. And hopefully, in a subtle way, the ad helps  shift the conversation.”

LoudSauce has invited supporters to attend a “national viewing party, which it promoted via a Facebook page.

Meantime, Sauvage has shot two more ads and hopes to make others that will attract similar financial support.

“I’m going to interview a banker or someone in finance, and build one around moving moments that I’ve seen there,” he said. “I also have a fantasy not yet realized of getting a lobbyist to acknowledge the despicable nature of his career.”