New York City Department of Transportation
Half of the 200 signs will be hung in pairs, with the image and haiku text together. Others will carry QR codes revealing the haiku.
Colorful 8-inch-square signs featuring safety messages in haiku are being installed at high-crash locations near cultural institutions and schools, including the Bronx's Grand Concourse, MoMA, downtown Brooklyn and the Brooklyn Botanical Garden.
City Transportation Commissioner Janette Sadik-Khan announced the new safety campaign, called Curbside Haiku, on Tuesday.
Paid for using a state grant from DWI funds, the series includes 12 designs with accompanying haikus that each deliver a targeted safety message by focusing on one transportation mode.
Half of the signs will be hung in pairs, with the image and haiku text appearing. The remaining set feature an image with a QR code to allow New Yorkers to access the safety message via smartphone.