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Time apologizes for featuring a non-Latino on its Latino voters cover

NBCLatino.com

Time magazine's Arizona Latino voter cover featured Michael Schennum, a Chinese-American man, pictured behind the large 'M' in Time.

Time magazine has apologized for its cover this week featuring portraits of 15 Latino voters in Arizona after it emerged that one of them isn't Latino.

The cover features the bold proclamation "Why Latinos will pick the next President," along with "Yo Decido" — or "I decide" in English. But Michael Schennum — the man behind the "M" in Time's name — told The Arizona Republic, for whom he works as a staff photographer, that he's "part Norwegian and part Chinese and part Irish."

See the full Time Latino voters cover


Michelle Woo of OC Weekly in Orange County, Calif., was the first to spot the error, writing Thursday:

"A friend of mine, Michael Schennum, is the short-haired gentleman in the top row, center, behind the letter 'M.' He is half Chinese and half white. Not Latino. Not even a little bit."

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Schennum said he wasn't offended by the article, "just surprised."

"It's a bit of an error on their part," he told the Republic. "If they would have asked me, I would have honestly answered, but they didn't ask me."

Time told New York Magazine on Thursday:

"Over the course of three days TIME photographed 151 people for the current cover. We took steps to ensure that everyone self-identified as Latino, that they are registered voters and that they would be willing to answer our questions. If there was a misunderstanding with one of our subjects, we apologize."

By Adrian Carrasquillo of NBC Latino and M. Alex Johnson of msnbc.com.

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