Lanai to become eco-lab that runs on solar, billionaire Ellison promises

George Diebold / Getty Images, Blend Images

Polihua Beach is among the draws for tourists on Lanai. Billionaire Larry Ellison says his plans for an eco-lab aim to help locals start small businesses around organic farm exports.

HONOLULU, Hawaii -- Four months after snapping up nearly the entire island of Lanai, billionaire Larry Ellison has presented his vision of paradise: an eco-lab based on solar power, with electric cars replacing gas guzzlers and sea water transformed into fresh water for an organic farm export industry.

Ellison, CEO of the business software firm Oracle, bought 98 percent of the 141-square-mile Lanai from billionaire David Murdock in June, reportedly for around $500 million.

The Lanai holdings include two resorts and golf courses, commercial and residential structures and vast acres of former pineapple fields that now rest undeveloped.

Since the purchase, Lanai's 3,000 residents have been waiting to hear what Ellison, who doesn't currently have a residence on the island, means to do with it. 

During a Tuesday interview with CNBC, Ellison addressed his plans for the first time.

"What we are going to do is turn Lanai into a model for sustainable enterprise," he said.


"I own the water utility, I own the electric utility," he added. "The electric utility is all going to be solar photovoltaic and solar thermal where it can convert sea water into fresh water."

Photovoltaic is the more traditional solar technology of panels that absorb the sun's rays and directly create electricity with semiconductors, while large-scale thermal involves using mirrors to direct heat to run a turbine and thus make electricity.

National Renewable Energy Lab

This solar thermal station is in Spain. Larry Ellison said he plans to bring solar thermal to Lanai.

Electric cars will be brought in, Ellison added, and farming will be transformed.

"We have drip irrigation where we are going to have organic farms all over the island. Hopefully we are going to export produce -- really the best, organic produce to Japan and elsewhere," he said.

"We are going to support the local people and help them start these businesses," Ellison said. "So it is going to be a little, if you will, laboratory for sustainability in businesses of small scale."

KHNL's Jim Mendoza reports on Ellison's purchase soon after it was announced.

Ellison's Lanai representatives did not immediately respond to requests for elaboration on his comments.

Residents of the island who spoke with Reuters largely welcomed the plan.

Alberta de Jetley, owner of Lanai's 18-acre Bennie's Farm, was one of those who voiced support.

"We have been working towards sustainability for years. We know tourism alone can't sustain Lanai. We all understand this has to happen," de Jetley said.

"I think that will go over really well if he can do it," said resident Caron Green.

Ellison, one of the world's richest men with a fortune estimated at $41 billion, has not had any community meetings with residents. De Jetley said this may be a better approach than Murdock's public meetings which left some residents frustrated when plans didn't materialize. 

"Ellison is doing it the right way, not making promises that don't get fulfilled," de Jetley said.

She pointed to the recent refurbishment of the island's public pool and recreation center as well as upgrades to workers' housing around the island as proof of Ellison's positive intentions for the island's future.

As a farm owner, de Jetley hopes Ellison's plans for desalinated water could help water-starved Lanai become the state's "breadbasket" and a major fruit supplier to Japan.

Related: 'Gilligan's Island' is going solar
Related: Japanese village goes all solar in post Fukushima era

Not all residents were so optimistic about how their island might fare under the billionaire's tenure, saying they would judge the plans only once they were in place on the ground, although many of those declined to be quoted by name.

With the high cost of land, water and labor in Hawaii, agriculture faces an uphill battle to be competitive and could require Ellison to continuously subsidize it to make it work on Lanai.

"It's going to take a lot of work and there are challenges," said Jennifer Chirico, executive director of Sustainable Living Institute of Maui.

"It's a long-term strategy but it's exciting. Because of the size of Lanai, with just 3,000 people, this is really an opportunity to test sustainability for islands around the world," she said.

Mary Charles, an owner of the island's smallest hotel, Hotel Lanai, points to Ellison's vast personal wealth as proof he can make it happen. "He has the resources, so if anybody can make it successful he and his team can."

Reuters contributed to this report.

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Discuss this post

This will be interesting to watch. Private dollars invested can bring about tremendous discovery and innovation. I hope it works out for Ellison and the people of Lanai.

  • 17 votes
Reply#1 - Fri Oct 5, 2012 1:17 PM EDT

I hope it works out well for him. This kind of forward thinking is something that I think gets pushed aside too often here in the US. There are some really big sustainability projects going on in the UAE and Europe so its nice to see someone here proposing a project like this, even if no ground has been broken yet. We still live in a 20th century country, with 20th century (and some older) infrastructure while a lot of developed countries are changing with the times. If he can get it to work well maybe others will get more interested in creating similar projects in the mainland.

  • 7 votes
#1.1 - Sat Oct 6, 2012 1:11 AM EDT

Too bad you have to buy the whole island to be able to make fast decisions and do whatever you want. I REALLY hope it works out and shows our federal government how it is done correctly.

  • 3 votes
#1.2 - Sat Oct 6, 2012 10:25 AM EDT

I hope this work also, BUT the article also does say: "...in Hawaii, agriculture faces an uphill battle to be competitive and could require Ellison to continuously subsidize it to make it work on Lanai."

Don't misunderstand me, I really do hope this works - BUT we are pointing at the Governments as the reason this isn't done everywhere. I do hope the world goes to more eco-friendly solutions, BUT it's obviously not practical if the Governments of the world need to continuously subsidize them. :) I don't want to borrow money from China to pay for my power bill. :)

  • 2 votes
#1.3 - Sat Oct 6, 2012 11:51 AM EDT
Reply

His own little fifedom, peasants and all.

  • 3 votes
Reply#2 - Fri Oct 5, 2012 2:07 PM EDT

Mmm... roast peasant with pineapple sauce, that's some good eatin'

  • 1 vote
#2.1 - Fri Oct 5, 2012 3:06 PM EDT

Sitting in the restaurant...he looks really baked. Probably grows some incredible ganja along with all the other organic goodies there!

  • 3 votes
#2.2 - Fri Oct 5, 2012 4:59 PM EDT

Keen insight...

  • 1 vote
#2.3 - Sat Oct 6, 2012 1:42 AM EDT
Reply

That sounds awesome. I think he will need some help. My help. I could commit to living in Hawaii for the next 5 years to help this effort.

  • 6 votes
Reply#3 - Fri Oct 5, 2012 2:18 PM EDT

The organic approach is a pipedream for that area. I wonder if he has received any professional advice. Hopefully the solar will work over the long term. It'd be a pity if it didn't and the island be left with crumbling infrastructure and no reliable power...

  • 1 vote
Reply#4 - Fri Oct 5, 2012 4:38 PM EDT

You gotta be kidding me! The sun is always out most of the time on lanai that's why the people are so dark there. Lots of people on Oahu turning to potovolactic because gas is ridiculous expensive here. You can trap the electricity for night time use if you invest on some batteries.

  • 4 votes
#4.1 - Sat Oct 6, 2012 12:41 AM EDT

Ray Dan: You have some good points. He needs to consider the long haul. I am all for solar power, but not at the expense of the people of the island. I hope he "incorporates" their needs not just his.

  • 2 votes
#4.2 - Sat Oct 6, 2012 2:02 AM EDT

JoHI: Yes, the sun is out most of the time there. Its a beautiful place, but I think we both know that is not the only reason why many of the people are so dark there.

  • 1 vote
#4.3 - Sat Oct 6, 2012 2:15 AM EDT

Well, it shouldn't be all that difficult, there's only 3000 people living there. Average electrical power usage in Hawaii is less than half the continental US average. You could run this island on a couple big diesel generators. The storage capacity needed for night time use wouldn't be all that large and going solar thermal potentially offers some advantages as molten salt can be stored for off hour operations of the boilers. There are a number of operating plants today in the 10-15 MegaWatt range which should be more than enough for this little island. The current power Maui Electric utility owned oil fired plant there is only 10.4 Mega Watt and my guess is underutilized. They also already have a solar photovoltaic project plant there at 1.2 MegaWatt using batteries to help sustain energy production. This is likely the plant owned by Ellison as it was originally owned by Castle & Cook, former owners of the most of the island and the Dole Pineapple plantation. Sustainable energy experimental projects is nothing new there.

24/7 solar generation requires storage capability and there are different approaches. My guess would be that his intentions are at least initially going to be backed by the existing MECO plant, and over potentially decades they could expand and take over more of the total generation while in the interim selling any excess to the utility. I have little doubt that the utility companies in Hawaii would be more than happy to play and assist in developing the technologies. Electric power there today is pretty expensive at about 45 cents/kwhr so even relatively high cost solar has the potential to be very competitive and in the long run cheaper.

I think the article is somewhat overplaying things like he intends to start from scratch and bring power to where it doesn't already exist. That isn't the case. It isn't like this is some undeveloped "greenfield" island in the middle of nowhere. Not to downplay his goals, but he's talking more about transitioning from a much more traditional model. The existence of the island today is really a leftover from the Dole Pineapple days and the only real city is what was once the plantation worker's village, most being foreign workers brought in from a variety of countries. The Pineapple business died there about 25 years ago when it became unprofitable. Tourism supports the island today. In a lot of respects, trying to develop this concept there where energy costs are about 4 times higher than the continental US averages, has potential. Realistically, his intial investment was relatively cheap rumored to be about half a billion dollars.

It would be nice to see similar models develop here in the mainland, but without significant subsidies it is not very likely to be successful. The problem is there's no profit in it if it has to be self funded. It simply can't effectively compete with tradional power generation. But we should be doing this today to better develop the technologies instead of waiting decades until it is cost competitive. I doubt that Ellison ever intends to get his money back or even see it start to be profitable, but instead is probably just motivated by the desire to see sustainable clean energy developed. It is sad that today the GOP has no problem giving billions in subsidies to oil and gas but balks at any funding for green energy. Now is the time to work at developing these things and as fossil fuel costs rise and the technology gets better and cheaper, maybe we can meet somewhere in the middle as green energy builds to the half way of supply point. If we just wait until fossil fuel energy becomes so expensive that we have little choice, it will be too late.

  • 7 votes
#4.4 - Sat Oct 6, 2012 4:06 AM EDT

@iNewDay...Your comments were excellent and your closing comment is something I have been preaching for years.

Thanks.

  • 4 votes
#4.5 - Sat Oct 6, 2012 7:05 AM EDT

Can it be, New Day, that you are unaware that in only 3.5 years over $90 Billion has been invested in Green Technologies from the Public Treasury! Approxamitely half of that was a total lose! That represents over 50 years of the "Oil Subsidies"!

The slowest, least efficient, most expensive way to technological innovation is through the Government!

    #4.6 - Sat Oct 6, 2012 12:20 PM EDT

    Ted,

    I'm aware of what Romney said, but like most of what he says, it isn't true. First off Romney said in one year. False, it's across his term and some hasn't actually been spent yet. Second he said more than half failed. Super false. In fact out of the $90 billion, most in guaranteed loans. (not gifts), only slightly less than $1 billion is set to be sure failures. And one of those Romney mentioned, thought to be failing, is paying back its loans. In fact, out of the $90 billion, $2.4 billion was budgeted for failures.

    If Romney had only chosen wrong slightly more than 1% of the time at Bain, he'd still be there as the all time worlds greatest investor and we wouldn't have to be listening to his lies. In addition, you need to realize that some of these "green" energy subsidies are just continuations of Bush policies like the ethanol subsidies.

    Fact. In 2011 the government provided $24 billion in energy subsidies. Of that $16 billion was for "green" energy, of which $6 billion went to ethanol, a continuation of policy developed before Obama was even elected. These subsidies where in the form of grants and tax breaks. Some of these grants went to universities to support research and pilot projects.

    Of the "failed picks" Solyndra is real, but is was a loan. $528 million. They won't pay it back. Fact is though that the loan was initiated under the Bush Administration. (Little minor fact many forget to mention.) Enr1, a battery company, was for $118 million. The technology and the company now belong to a Russian tycoon. Some portion of this may be recoverable. Fisker, (plug in hybrids), got a $529 million loan guarantee, they are still operating, not doing great, but still viable, it is now building their cars in Finland. Whether or not any of this gets repaid remains to be seen. Tesla borrowed $465 million. They've had their problems, but their high end $50,000 sedan is now out and has gotten great reviews. They are having trouble building to meet demands for both the new sedan and the original sports car. The sedan looks like it will be profitable and Tesla claims it will begin paying back its loan ahead of schedule. And there are two other relatively small companies that could be considered failures too that Romney didn't mention. But in total, all the anticipated losses are well under the $2.4 billion allocated for losses. I might add that the successful ones pay back their loans with interest, so it's still feasible that over time, the losses are a wash.

    Also note that the $90 billion was not all money given or loaned to companies. $29 billion was in energy tax credits for efficiency upgrades as part of the Stimulus. This included tax credits to established business including big ones like steel, oil, and most manufacturing. Also some of it went to regular consumer energy credits for things like upgrading insulation, windows, high efficiency furnaces etc.

    My guess is that you and Romney both have no clue where this $90 billion went and I'll bet you will be a bit surprised when you see.

    www.washingtontimes.com/multimedia/image/energyjpg_734781/

    The fact is that just because Romney said it, it doesn't mean it's true. In fact the odds are that if he said it, it's a lie.

    Now, Mr. Crawford, you can see that I am very well aware. It is you who doesn't have a clue and is getting suckered by Romney's BS. I might also add that neither you or Mr. Romney are very good at math. Even at it's current lower subsidy levels of about $2.8 billion. (Romney's number which is arguably light depending on what all you put in that category), would be only 32 years worth, not 50 as Romney stated and you so proudly posted.

    So Mr. Crawford, educate yourself. I can assure you that I am far more knowledgeable about energy than you could ever hope to be and I damn well obviously know a lot more about policy than you do.

    And your last statement is 100% completely false. The very reason we are communicating this way is because the government developed the concept and the backbone of the Internet itself. A very large portion of modern technology in fact had its roots in government backed projects. I've spent a 40 year career as an electrical engineer in a variety of industries, teach, train and consult on technology and other related topics. I know what I'm talking about. Do you?

    • 1 vote
    #4.7 - Sun Oct 7, 2012 3:46 AM EDT
    Reply

    I give this guy all the credit in the world. He is doing the right thing here and we should all watch him and learn from him. This is a person that I could work for and have a smile on my face the whole time. My hats off to him!

    • 5 votes
    Reply#5 - Fri Oct 5, 2012 5:11 PM EDT

    Grasshopper, everything is not always what it seems.

    • 1 vote
    #5.1 - Fri Oct 5, 2012 6:02 PM EDT
    Reply

    To all the people normally complaining about the rich not doing anything constructive with their money to help the human race - I hope you read this article!

    I will watch with extreme interest on how this unfolds...and Mr. Ellison, if you need someone with process improvement experience, give me a jingle!

    • 2 votes
    Reply#6 - Fri Oct 5, 2012 6:21 PM EDT

    Is there any Hawaiians on that island?

      Reply#7 - Fri Oct 5, 2012 6:55 PM EDT

      Yes, there are hawaiians living there. I live on Hawai'i Island, I tell you what. This sounds great from a science point of view but from a natural point of view, I dont trust this. O'ahu has already been wrecked from industrialization and the Military, our ecosystems are extremely fragile and We have seen this many times where an outsider will come with a big do good'er idea that will benefit us all only to have us recieving the bill and negative effects. Till any good comes out of this, Im extremely skeptical.

      • 3 votes
      #7.1 - Sat Oct 6, 2012 12:14 AM EDT

      Yes, there are Hawaiians there. And I'm with Dougles. If this trashes the ecosystem and further destroys the people it is just another invasion in my opinion. I don't trust it either. I hope he will work with the people. The people should be considered above the money aspects. Would that be too much to ask just for once?

      Seems like industrialization and science will not be happy until all Natives and all the land has been destroyed. I hope in this case it won't end that way, but only time will tell.

      • 2 votes
      #7.2 - Sat Oct 6, 2012 1:58 AM EDT

      It is part of Hawaii, just that about 97% of it is privately owned.

      I don't see much environmental risk in switching from burning oil to make electricity, to green energy sources like solar. If they eventually develop some economic base, it is still going to need to very energy efficient to be profitable. It is highly unlikely that much traditional industry ever takes hold in Hawaii simply because energy costs are so high and there are little captive resources. Food based industry is really about the only thing with any real potential. Even that needs to be fairly unique stuff if it is for export because transportation costs make it tough to be competitive. Agriculture needs to be low energy consuming and most likely using organically based methods. It's all about energy costs.

      I don't see Ellison doing this to make money, but more to advance technology and lay the groundwork for a cleaner, greener society. I think in reality, his goals are really humanitarian based.

      I have little doubt that the presence of the military has had its negative environmental impacts, but they aren't there for profit either. Unless you can grow it, almost everything has to be brought to Hawaii from somewhere else. I can understand the Hawaiians being skeptical and that's probably a good thing. I think Ellison's goals are noble and he has no desire to exploit the people or the area.

      • 1 vote
      #7.3 - Sat Oct 6, 2012 5:00 AM EDT
      Reply

      Photovoltaic generated electricity is the green power of the future. I predict in 10 to 15 years photovoltaic energy production will be very competitive with other commercial forms of energy generation.

      Larry Ellison is a true visionary. Future Lanai will be a successful model for the world to envy. I would love to take part in the building of his paradise.

      Bob Venn

      • 4 votes
      Reply#8 - Fri Oct 5, 2012 7:08 PM EDT

      Only way it will be competitive is if the cost of other energy triples in price. Then you have the new problem that the poor can no longer afford you nice clean power and start heating their house by burning whatever they can find with no pollution control.

      Besides nobody seems to include all the environmental costs of production of photovoltaic cells they just ignore the problem since its the Chinese people being poisoned

        #8.1 - Sat Oct 6, 2012 8:52 AM EDT
        Reply

        Its nice to see a rich person do something good with their money.

        • 4 votes
        Reply#9 - Fri Oct 5, 2012 7:11 PM EDT

        You mean other than giving millions to charity?

          #9.1 - Sat Oct 6, 2012 4:09 AM EDT

          Yea, there is this ''myth'' that ALL rich people are evil, republican, greedy, etc. There's even a joke that the ''shortest book in the world is titled: Republican Philanthropists". :)

          Obviously, some rich people are evil and greedy, but the general truth is, rich people tend to be rich because they were industrious, forward thinking, lucky, hard working, smart and they took a risk that worked out. The other truth is that the lists of the top philanthropists is pretty much the list of the richest people and of the largest corporations - so not ALL rich people are evil. :)

          Warren Buffett,(Berkshire Hathaway), Bill & Melinda Gates (Microsoft), George Kaiser (Oil, Gas, Banking, Real Estate), Gordon & Betty Moore (Intel), Walton Family (Wal-Mart), Michael Bloomberg (NYC Mayor), Denny Sanford (Banking)

          • 1 vote
          #9.2 - Sat Oct 6, 2012 12:26 PM EDT

          Bloomberg was rich well before becoming NYC Mayor; you should have had "Bloomberg" as his claim to fame, since that's the name of his business.

            #9.3 - Sat Oct 6, 2012 2:44 PM EDT
            Reply

            Hmmmm... does the name Hank Scorpio ring a bell?

            • 1 vote
            Reply#10 - Sat Oct 6, 2012 12:21 AM EDT

            Lana'i has such a sordid history.

              Reply#11 - Sat Oct 6, 2012 12:25 AM EDT

              Hunter: And the rest of the United States doesn't? Hmmm.....

              • 3 votes
              #11.1 - Sat Oct 6, 2012 2:06 AM EDT
              Reply

              Its about time someone put this type of experiment into action and what better place than an island. I think Oahu should be the next subject for a similar project. We get sun shine all the time here, lots of wind and ocean currents never stop in motion. To bad Obama not friends with the oil companies gasoline getting close to $5 a gallon. I cant afford steak any more. To much dollar menu food from McDonalds not good. Now I'm getting diverticulitis from cheap quality food. You just cant win!!! For me I like cheap gas it made life easier. Pollution was never a problem here because the wind would blow it away. Sometimes the wind blows volcanic ash from the big Island (we call it vog) passes over our island and its unbearable. I think I have lung problems now and I don't even smoke. cough! cough!

                Reply#12 - Sat Oct 6, 2012 12:28 AM EDT

                Your not alone, but maybe its time to go pick up a fishing pole and a Rifle and learn how to fish and hunt pig.

                • 2 votes
                #12.1 - Sat Oct 6, 2012 12:33 AM EDT
                Reply

                This guy is a certifiable "whack job." I bet ge losses his ass on this one, big time. Solar with batteries can be a backup power source, but not the main supply. What planet does Ellison come from? This is "pie in the sky" bull crap.

                • 1 vote
                Reply#13 - Sat Oct 6, 2012 1:00 AM EDT

                This is "pie in the sky" bull crap.

                Many things we take for granted were called "pie in the sky bull crap" in the past by people like you.

                • 7 votes
                #13.1 - Sat Oct 6, 2012 4:10 AM EDT

                There have been many "whack jobs" in the past, including all the ones that developed the "horseless carriage". Don't many of our electrical-generating plants in the US also carry the name "Edison" in some form? I think there are plenty of Edisons out there, and they will never see your comment, they're too busy being creative to waste time reading "pie in the sky bull crap", and the day is still young.

                • 1 vote
                #13.2 - Sat Oct 6, 2012 7:30 AM EDT

                ... but then forget Edison ... how about the fellow that invented all of those generators ... and the three phase current they all work with ... Tesla ... but we are with your point ... all those wackos like Arthur C. Clarke and his ludicrous idea of communications satellites ... and those nut jobs the Wrights ... imagine ... man .. flying ... ridiculous ...

                • 1 vote
                #13.3 - Sat Oct 6, 2012 12:02 PM EDT
                Reply

                To those of you complaining, I can see you prefer predictable billionaires who buy ball teams, etc. Regardless of whether this comes to pass, it's refreshing amidst the general stink wafting down from the %1 that someone is thinking outside the box a teeny, tinsy bit.

                • 5 votes
                Reply#14 - Sat Oct 6, 2012 1:21 AM EDT

                Sounds like a great way to keep that paradise a paradise. I'm willing to do my part by donating to the two golf courses! FORE!

                • 1 vote
                Reply#15 - Sat Oct 6, 2012 1:52 AM EDT

                ...will there be polar bears?

                  Reply#16 - Sat Oct 6, 2012 9:14 AM EDT

                  When you are that rich, i guess throwing $100 million of solar on that island isn't much money... even if desalination is horribly inefficient. 1000 acres of land for 100MW of power, will net you about 7.6 million gallons of water/per hour (as long as the sun shines). 1 acre of farmland receiving 1 inch of water is 27,500 gallons...so he can cover 276 acres of farmland with 1 inch (every hour the sun shines). Obviously you would need to run pumps/piping to move that water all around. Weekly you could probably give nearly 10,000 acres of land an inch of water using 100MW of power, given its mostly sunny every day.

                  On the flip side, what the heck is he going to grow in that tropical climate? Pests? Who will work all those acres? At what cost will this produce be sold ($$$).

                  I'd personally grow ultra tropical fruit trees like durian, mangosteen, cocoa...

                    Reply#17 - Sat Oct 6, 2012 10:47 AM EDT

                    Thank you for an insight into your education,bye

                      #17.1 - Mon Oct 8, 2012 10:58 AM EDT
                      Reply

                      Eco-lab, my foot. That is an ideal location for an evil lair!

                      • 2 votes
                      Reply#18 - Sat Oct 6, 2012 11:18 AM EDT

                      true, but is there a volcano on that island? ... how can you have a secret evil lair without a volcano?

                      • 2 votes
                      #18.1 - Sat Oct 6, 2012 12:03 PM EDT
                      Reply

                      Reality to Obama, Reality to Obama, this is the real way that Green Technologies will become the Energy Sources of future! Your job, and the bulk of the monies from the Public Treasury, needs to be used to provide for our National Defense and helping to create a regulatory and legislative environment conducive to Private Sector job creation and strong economic growth.

                        Reply#19 - Sat Oct 6, 2012 12:43 PM EDT

                        Solar is a natural source which is cheap and clean energy source, and places, like Lanai and San Diego, are the good candidates for solar energy, which the electrical vehicles can use the solar energy.

                        The engineering of water plant may also be another academic major in our college for preventive measures of drought, such as desalinization, changing to drinkable water, and building reservoir and channel.

                          Reply#20 - Sat Oct 6, 2012 7:03 PM EDT

                          Can anyone tell me how I can contact Mr. Ellison? I think this is a great opportunity! I am qualified, certified and ready to go to work! I am well studied and experienced in photovoltaic s and small wind systems. Battery backup? not a problem!

                          Let's go to work!

                            Reply#21 - Thu Oct 11, 2012 6:37 PM EDT
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