View more videos at: http://nbclosangeles.com.
LA HABRA, Calif. -- When Max Igoe was 5 years old, breast cancer claimed the life of his mother's best friend, 37-year-old Beth Rorman. The little boy found himself expressing his pain with the kind of idea only a kindergartner might conceive: a lemonade stand.
"It's just the first thing that popped into my head," said Max, now 14.
Nicki Igoe, Max's mother, said her son was aware her friend was sick.
"He knew that she had something called cancer," she recalled. Rorman battled the illness for some 10 years.
Max told his mom he would set up a lemonade stand near their La Habra home, and raise money for breast cancer research. Maybe even help them discover a cure.
"I explained to him that it wasn't the olden days. That people don't buy lemonade from peoples' driveways like they used to," Nicki said.
Stay informed with the latest headlines; sign up for our newsletter
But she didn't want to hurt his feelings, either, not while he was mourning "Auntie Beth's" loss. So she helped him mix some juice, prop up a table and hand-print some signs.
This weekend, they will set up Max's stand for the ninth year in a row after years full of hundreds of gallons of pink sweet liquid, numerous raffles, "casino-night" fundraisers and days of labor.
Max has exceeded his wildest dreams: "We've raised over $80,000."
His goal? "A million dollars." And a cure.
Nicki said after every sale, they ask him if he wants to continue, and his answer for the last nine years has been the same: Yes.
More content from NBCNews.com:
- Woman dining with family dies after car hits Texas pizzeria
- Bachelor party rescued after wine cruise hits rocks
- Severe thunderstorms, tornadoes threaten central states
- Rep. Jesse Jackson Jr. under federal investigation over alleged financial improprieties
- Gay teen denied Eagle Scout: 'Change is happening' over Boy Scouts anti-gay policy
Follow US news from NBCNews.com on Twitter and Facebook


way to go max your mother no doubt is really proud over the smart guy she is raising and hope you not only reach your million bucks but go pass it and also that if not you max that your generoisty and smarts have paved the way for someone to have the cure before too long. though also surprised the cops have not tried and shut him down after so long for not having a permit to operate the stand
This is not only cool. It's going to leave an indelible mark on this young man. His entire life he'll have real business experience, impressing upon him the values of hard work and self reliance. He's built it and all benefit from his work. I wonder if obama will tax it?
Impressive for an adult... absolutely amazing for a kiddo. I hope Max and his family are thinking about leveraging the coverage of this by bringing it online. I know people would love to join with you in reaching your goal. If we can raise $700-thousand-something for a bullied school bus attendant, we can raise a million for breast cancer research through this inspirational young man.
Bless his big heart! It never ceases to amaze me the love and maturity that very young ones can show. A lesson many adults can learn from. Bravo Max, you're awesome!
This story was about a young boy doing good for other but like always some dumb asses have to invoke politic if you listen to what the pres was saying you would understand the roads, electrical grid, and other infrastructure that make a city run was not built by a donut shop it was all of us. Learn how to read, I happy that all of us built the road that lead to this young man lemonade stand which in turns shows the true Christian spirit helping those less fortunate good job MOM and DAD we all hope your son will inspire others to be caring and considerate. Next time stay with the story and get your facts straight
one word- Bravo !!!!!!
One awesome kid...and there are many people out there running businesses without proper licenses and profiting from it...evading the IRS, and lying about their income to not pay child support and they get away with it. This kid is doing something amazing for a great cause and donating it. A totally selfless act, at his age? I can only hope I have raised my kids half as well as these parents have raised him.
I lost my mother 25 years ago to this terrible disease. I think it's a very noble thing this boy is doing, as he is also raising awareness as well as money to the cause. Keep up the good work!
Wonder when the Obama IRS will come in and tax his lemonade stand? Oh, only if he is a Christian. If a Muslim, our government would give a monetary assistance and security.
Get a life! Why can't you stay focused on the good that this child is doing? Trolls without a life sit and wait for any opportunity to share their bigotry. Do you think the IRS came into being when President Obama took office?
I am glad Max is succeeding with his generous fund raising for such a worthy cause in memory of a beloved friend. I hope he inspires many other such efforts. But I saw nothing in the article about exactly what research he is donating to. If it is used to further study and publicize how to prevent this cancer through improving diet, exercise, and natural remedies, I support that 100%. However, I will never support vivisection experiments on animals for cancer research or any other purpose, no matter what. The torture of animals is a lucrative big business filling the pockets of some of the most evil people on earth.
Animal testing for cosmetics purposes? Yes, I would agree. Animal testing to find a cure for deadly diseases? Necessary, and I support it wholeheartedly. I don't particularly like thinking of cute little furry things suffering from horrible diseases and dying, but I don't particularly want to see human beings suffering and dying from horrible diseases, either. I watched my mom suffer and die from breast cancer, and I would have sacrificed a million rats if that would have saved her. Get your priorities in place.
Future CEO, we can at least hope
This young man was and is raised by an outstanding mom with clearly outstanding women friends and with their presence shown him compassion and love never ends. This strong and individual young man will make his goal of a million and more to help women with breast cancer there is 0 doubt. It is my guess after he has reached this goal he will go into medicine to further honor his aunt and following that finding a cure.
I think this young lad has a very bright future ahead. Being both selfless and enterprising is such a rare combination. Although I am not a religious man, may God bless him and help him to reach his goals.
Good for you kid. Well done.
..but a cure for cancer!! it will neve2r happen anything soon. Cancer is big business. Too much money is being made off research and treatments to allow a cure to destroy this cash cow.
What an absolutely amazing person you are Max!
One persons idea CAN make a difference.
Bully for him. Oops, shouldn't use that word. Two other thoughts. This great kid will not survive city law in Midway, GA where such stands have been outlawed. And I consider it nerving that the ACS takes a big chunk out for administative purposes. Those bloodsuckers should not get more than perhaps 2%. Or .2%
Well, young man, that $80K puts you in the income bracket the government wants to tax for most of your money and give it to government-enabled, welfare-dependent generational welfare recipients who wouldn't do a day's work if their life depended on it.
Two of life's lessons you should learn early:
1. Your reward for hard work is more hard work.
2. No good deed goes unpunished.
Awesome!!
Congratulations Max for the extra effort. Now for the truth that the piece of crap federal government doesnt want you to know starting in 1937 by the Teddy Rosevelt regime. In 1937 Hemp medicines were taking out of the markets in the United States in lieu of 1. Plastics from the ( Dupont Corporation ) 2. Wood Products from the ( The Hearst Wood Products ) 3. Petroleum Products from (The Gulf Oil Corporation). These Corporations also formed what is now the FBI to make Hemp medicines disappear across the United in lieu of these pieces of crap selling you there products. Hemp products for all 3 of these Corp would of been cheaper to manufacture by 1/3 the cost of what your now paying for these products. Hemp products are safer and medicinal. You could even build a house out of hemp and you would never have to worry about mold issues. In truth the facts are this after the hard hard hard research I have done. The following is truth. Indica Hemp oil cures cancer inside the body and out 100%. To cure and prevent womens breast cancer I have discovered the following. The term for the powder that is collected from hemp plants is called THC. If you line womens bras with this powder they will not get breast cancer. It is a preventative measure. PS the government knows about this. When women get the breast cancer the only 100% cure is Indica hemp oil. You would ingest 1 gram per day for internal applications and apply topically for the lumps that are associated. This will cure your cancer 100% PS the government knows about this. Indica hemp oil will cure any cancer 100%. PS the government knows about this. So when you understand this truth instead of all the negative add campaigns by the government who do not care whether you live or die, hopefully you will accept this truth if you want to live. Those 3 companies started the FBI to make sure hemp medicines were to be made ugly and forgotten in lieu of chemo and radiation and it was one of the relatives of these 3 companies that headed the FBI. The sad truth, this is the cure given by God himself. In the Bible it states all green herbs are good for food. This plant is a green herb by the way. Im sorry if you believe the federal governments view you will end up dying over this. There is plenty of facts on this and there is a man named Rick Simpson that has a video series on the web called RUN FROM THE CURES. He means to get out of Radiation and Chemo. They are only 33% effective. Indica hemp oil is 100%. I know which one Im going to use if I get it. I would not have taken the time to write this if I didnt have compassion on cancer patients across the World. People listen to me, the federal government is a lying stinking pile of crap for doing this. Please do the research for this as I really do care for each and every one who has cancer. It is 100% curable and no one absolutely no one should die from cancer. This is so very sad people. Indica hemp oil will cure eschemic diseases, Stds, remove scars, and will heal things where nothing else will work. Check out US Patent 6630507 titled “Cannabinoids as antioxidants and neuroprotectants” which is assigned to The United States of America, as represented by the Department of Health and Human Services. This drug is the most applicable drug in the world and could replace pharmaceuticals across the board. Think this might be a money issue. It is.
Big brother does care about you health-they want us all: sick, dieing & dead. B-17 , OZONE , HYDROGEN PEROXIDE , and RAW hemp oil - must not be smoked. Do the research and kick the flouride
Max, you are a wonderful and very thoughtful young man. The World needs more folks like you. You do Rock. Keep up the good work.
As Lovely mentioned, prevention is important, and we could go on with numerous examples of questionable at best products and foods.
Dogs are like canaries in a mine. I stopped filtering the water for a while and all three rescued dogs (mixes-s/b healthier) presented with multiple lumps under the skin. I went back to filtering and they stopped popping up. I also started boiling it and the lumps went away, except for a few on one dog.
The water authority admitted to the Baldwin Breast Cancer Fdn only that people at the end of a line, like here (cul-de-sac/12:00 position/nothing behind except a nature preserve) is a "problem". However, they didn't admit that there is a reason why Long Island has a high breast cancer rate. LI gets its water from aquifers, as opposed to NYC, which gets it from upstate NY reservoirs. All kinds of things leach into the aquifers.
I know this happens all over the country and so many businesses try to cover it up. The case with PS&G (Brockovitch) is just one example of one we know of and is, unfortunately, not the norm. For example, there was just a Verizon case and they paid a mere $11mil to the people of the town to settle, which does not go far with cancer and especially, in a crowded town like Hicksville. Verizon was also forced to set up a 9/11-type fund for employees but again, they will figure out ways around really making a difference and if they didn't join together, VZ would have squashed individuals. "A Civil Action" is a great book, or you can watch the movie with Travolta, and is another example of what happens if you dare to take on these big corporations alone.
Bottled water, well, the plastic leaches things into it and there are a number of other reasons not to drink it. I now filter and boil water, making Crystal Light with ours. I wonder what the Splenda does but we at least drink a lot of plain water and save the mixed stuff for dinnertime.
This kid is amazing and his parents did a wonderful job raising such a great kid. They should be so proud. Someone should set up a college and post-grad fund for him-he can use his smarts to do something great and still pay the bills.
This is a great story. Too bad Obama's EPA shut him down for using a table manufactured before 1978 that could possibly have lead paint on it, and the local city of La Habra run by Democrats, fined him for not having a city health dept certificate and city license. His parents have been arrested for child abuse for letting him, a minor, violate environment laws by not using natural grown lemons and only stainless steel utensils.
I hope he realizes that the IRS is going to want their money before April 15th, 2013. They will send him to Prison if he fails to pay. Don't forget County, City and State taxes plus FICA.
Bravo, young man!!