New survey helps US companies prove their 'vet friendly' claims

American companies now marketing themselves as “veteran friendly” get a chance Tuesday to verify the depth of their patriotism by simply filling out a survey.


The National Veteran-Owned Business Association (NaVOBA) — an advocacy group for more than 3 million businesses owned by former service members — will release on Tuesday its annual questionnaire to once again assess, grade and name “the 10 best U.S. corporations that work with veteran-owned businesses,” the organization said. 


The top 10, to be published in the April issue Vetrepreneur magazine, will include only U.S. firms with more than $1 billion in annual revenues to ensure a fair comparison. NoVOBA assembles its annual list by examining how heavily each company uses veteran-owned businesses in its supplier network and by how aggressively the company works to pull veteran-owned vendors into its larger mission and keep them there. 

“Being a ‘veteran friendly’ company — not only in your hiring but also by using veteran firms — is very good press, and companies want to be reflected in that way,” said Matthew Pavelek, managing editor of Vetrepreneur magazine. “But I think there’s something to be said about the business case: They’re getting the best-quality products and services by using these (veteran-owned) businesses.”

For companies that choose to participate in the online survey, NaVOBA weights the percentage of small-business contracts that are allotted to veteran-owned firms as well as the total dollar volume paid to veteran-owned vendors.

For any veteran-owned outfits involved in helping boost conglomerates into top 10, there is pressure as well, Pavelek added.

“Wearing your veteran status on your sleeve kind of comes with this inherent responsibility and obligation to the rest of the veteran community to really follow through," Pavelek said. “You run the risk of giving all veterans a bad name if you don’t come in under budget or actually accomplish what you were set out to do with that contract.”

Some of the U.S. companies that have earned slots in NaVOBA's recent top-10 lists include: Booz Allen Hamilton, Comcast Corporation, DynCorp International, Johnson & Johnson, Life Technologies, Lockheed Martin, Novartis Pharmaceuticals Corporation, and Mack Trucks, Inc. 

(NBCNews.com is owned by Comcast’s NBC Universal unit.)

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Ya lets see who actually is Vet friendly

    Reply#1 - Mon Jan 7, 2013 8:08 PM EST

    All vets should be crossed trained into these companies related skills

      Reply#2 - Mon Jan 7, 2013 8:10 PM EST

      Lets do a survey of Comcast as to how many older veterans they have re-organized out of the company also for a real picture.

        Reply#3 - Mon Jan 7, 2013 9:44 PM EST

        I would like to see which companies have hired and maintained the most vets over a certain period of time. That to me would also help show that companies are vet friendly. It is not just hiring, but keeping them. Ages would also be good to see, as well as how many have disabilities.Indicating wide diversity acceptance. According to the type of business of course.

        Long term stability in employment is the ideal goal for most vets, whether disabled. older or just entering the work field. If companies offer educational opportunities, why that would be an even bigger bonus. Don't know that we will ever see that kind of survey though.I like the annual peek for top performers, however, semi-annual also has some benefits, depending on what one picks and the field chosen.

        If there were some funding for vets who wanted to start up their own businesses, from larger corporations, that would be nice to see. Even if our own government decided to try giving business loans to qualified vets, to help them get started, with some corporations chipping in.

        I am sure there are many ways to help support vets as they prepare to leave the service, besides just the usual one day class on finances and job interview, resume skills. The military personnel are willing to lay down their lives. The least we can do to support them, is look at giving them a better hand at being successful in getting back into the workforce, after serving, in some cases, during the best years of their lives.

        • 2 votes
        Reply#4 - Tue Jan 8, 2013 5:29 AM EST

        after serving, in some cases, during the best years of their lives. I don't believe anybody held a gun to their head and told them to join.

          Reply#5 - Tue Jan 8, 2013 2:54 PM EST
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