Lehigh Valley IronPigs

A urinal gaming system is coming to the men's rooms of Coca-Cola Park in the Lehigh Valley.

PHILADELPHIA — A steady stream will help Lehigh Valley IronPig fans stay entertained and learn about prostate health while answering nature’s call at the ballpark.

The Phillies’ AAA-minor league team will introduce the first “urinal gaming system” when the season kicks off at Coca-Cola Park next week.

Screens installed above urinals will display the game, which is a downhill snowmobile competition. The user’s flow controls the virtual snowmobiler as he tries to hit penguins on the route — directing the stream left or right will move the driver in that direction.

“It’s just like a joystick on a video game,” said Brian Downs, Director of Media Relations for Lehigh Valley Health Network. The health system will be advertising on the game’s screens.

Downs says his team had a few laughs when they were approached to be a sponsor, but quickly decided it would be a great way to educate men about prostate health.

“You kind of have a built-in audience and an opportunity to create an awareness about the importance of prostate health,” he said.

The game screens will display information from the health system when the urinal is not in use. When a guy walks up to use the urinal, the information will go away and switch into game mode.

“There’s a lot of ways you can market different programs and healthcare. In this case, it made a lot of sense,” Downs says.

In the U.S., prostate cancer is the second leading cause of cancer deaths among men, behind lung cancer. One in six men will be diagnosed with prostate cancer in their lifetime, according to the American Cancer Society.

IronPigs spokesman Jon Schaeffer says the "pee" game will be installed in four men’s rooms inside the 10,100-seat ballpark — one per restroom. Anyone using the urinal can play the game and it doesn't cost extra.

Players will be given a score at the end of their game. The high scorers will be displayed in real-time on video boards inside the ballpark. Players will also be ranked and recognized on the team's website.

"Our fans are always looking for the next big thing and these 'X-Stream Games' are another example of our commitment to providing an unparalleled entertainment experience in all aspects of Coca-Cola Park, including our restrooms," IronPigs General Manager Kurt Landes said in a statement.

The urinal gaming system is already in use at bars in the United Kingdom, but has never been installed in a sporting venue.

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The system will debut with the downhill snowmobile game, but that six to 12 others will be swapped in as the season progresses. Schaeffer says the team has gotten a huge response from fans so far — even before the system's debut.

“The feedback that we’ve gotten, it’s been overwhelmingly positive," Schaeffer said. He added that the team's Twitter feed has been blowing up over the announcement.

Aside from the fun, Downs hopes the system will remind men to get a checkup and hopefully save lives by catching cancer early.

“The idea is that you see the health network and remember to talk with your doctor, especially if you have issues. And at least keep it in the back of their mind.”

Orange County Sheriff's Dept. via AP

Stanwood Fred Elkus, 75, of Lake Elsinore who was arrested Monday, Jan. 28, suspected of killing Dr. Ronald Franklin Gilbert, 52, of Huntington Beach at the medical office in Orange County on Jan. 28.

NEWPORT BEACH, Calif.  -- A retired barber accused of shooting a California urologist to death in his Newport Beach exam room was charged Wednesday with murder.

Calif. DMV via AP

Ronald Franklin Gilbert, 52, of Huntington Beach, Calif., who was allegedly shot and killed by a 75-year-old retired barber, Stanwood Fred Elkus, on Jan. 28, at his office in Newport Beach, Calif.

It's unclear if Dr. Ronald Franklin Gilbert, the 52-year-old victim of Monday's shooting, was the physician who treated Stanwood Fred Elkus, 75, for prostate problems. Neighbors said Elkus was angry about his incontinence following a recent surgery.

He was jailed on $1 million bail after police say Elkus shot Gilbert multiple times Monday in the affluent coastal city in suburban Orange County.

Elkus, of Lake Elsinore, was charged with one felony count of special circumstances murder by lying in wait, NBCLosAngeles.com reported. Arraignment is scheduled for Wednesday in a Santa Ana courtroom.

If convicted, he faces a minimum sentence of life in prison without possibility of parole.

The urologist appeared to be the only target of the attack, police spokeswoman Kathy Lowe said.

Elkus was plagued by prostate troubles and was upset by a surgery that left him running to the bathroom constantly, sometimes in mid-conversation, neighbors said.

"One day we were talking about other things outside and he says, 'Oh hold it right there!' and he was rushing to his house and when he came back, he said, 'I have a problem with my prostate,'" recalled Miguel Soto, who lives across the street.

"He said, 'I had surgery and now I am worse than before the surgery.'"

Read more: Prostate cancer treatments have serious long-term side effects

Soto said Elkus never named his doctor, and Soto did not know if it was Gilbert.

A few weeks ago, Elkus said he would be away from home because he was checking into a hospital again, but when Soto saw him last week, he didn't mention his health, the neighbor said.

Another neighbor, James Lord, said Elkus mentioned Sunday that "he wasn't going to be around much longer."

"I told him, 'No Stan, you're gonna outlive me,'" Lord said.

Elkus handed the weapon to a staff member before surrendering to officers, according to the district attorney.

Detectives found additional evidence at Elkus' home in Lake Elsinore, but police declined to provide details.

Gilbert worked in general urology, sexual dysfunction and related surgical techniques, including vasectomies, bladder and prostate cancer, according to his biography on the website of the Orange Coast Urology Group, which he joined in 1993.

One of his specialties involved using a laser to vaporize prostate tissue blocking the urinary tract.

He decided to become a doctor mainly because his late father was a doctor, the biography said, adding that Gilbert had been a stockbroker and a singer in a rock band. He had worked for 20 years at Hoag Hospital and was its former urology chief.

Copyright Associated Press / NBC Los Angeles